Mar 18, 2009

Technology + Fat Asses = Good Advertising

In the Netherlands there is a fitness company called First Fitness with one of the most creative advertising campaigns I have ever seen. Their advertisement is actually designed to shame fat asses into going to their gym!

What they did was rigged a scale under a bus stop bench, and wired it to an ad right next to it. When people sit on the bench, their weight is displayed proudly for all to see. Check out the picture:

Isn't it great? Can you imagine if this happened in the United States? There would be law suits up to yin yang!

Would something like this motivate you to join a gym? Let us know in the comments.

Via [Wired]

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