Dec 22, 2011

Am I The Only One Who Hates The New Google Analytics?

If you are a Google Analytics user, you no doubt have noticed how Google has gone and revamped the way you experience this once awesome free tool. As soon as you log in now you are greeted with a list of your websites that you have to then drill down to click on them to get to the dashboard of said site. Once in there your new dashboard defaults with useless demographic information.

I'm sorry Google, but I prefer the old way. The stuff I want to see when I go into Google Analytics is where my traffic is coming from, and what pages people are hitting. I don't particularly care about what language they speak. For one thing, I only speak English, so my site is going to be written in English no matter what. I do place translate buttons on the right for International folks, but I just don't have the time, not the talent to blog in more than one language.

Now I know I can drill down to traffic sources, and it now shows in sub-categories like Direct, Referrals and Search. The information that shows up from there sucks! Sure it shows you stuff like websites where your traffic is referred from, and keywords, but everything is generalized. If I get a referal from The Ubuntu Forums, I can no longer see what thread referred me. All I see is that people came from somewhere in that site. Same with the search results. I can see lists of keywords people used but I don't see how to link those keywords back to the pages people landed on for those keywords. 

google analytics old version

I fully realize that you can click on the link on the top right corner to switch back to the "Old Version" but what scares me is that eventually that link is going to go away. I mean that is how all of these things work right? Facebook decides to make a heap of changes, and everyone bitches about it, but they don't roll those changes back do they? I have yet to see a Google make a change that they have rolled back either.

How to you feel about the new Google Analytics? Like it? Hate it? I want to know if I'm the only one here! Am I all alone in this? In the mean time, if you hate it like me make sure you tell Google! At the bottom of Google Analytics, there is a "Send Feedback" link. Please use it, and let them know how you feel!

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