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El DiPablo
Video is the content people are ready to consume for hours and hours. You and your business can definitely benefit from it, and in this article we will tell you, what you can use video for.
Already, big social networks and video services acknowledged its power. Netflix shows the extreme boost, and social networks get their users addicted to live streaming apps. Facebook, Instagram and other have also successfully onboarded this wave by opening their own streaming capabilities to the world, and saw the rapid growth immediately.
Some businesses create a video streaming app and use it as a marketing tool.
Here are some numbers:
- The views of branded content has increased 99% on YouTube… And 258% on Facebook!
- By 2019 80% of all internet traffic will be associated with videos.
As you see, promotion with the help of videos is very effective and will make your current and potential customers care for what you have to offer. However, in this article we will talk specifically about live video streaming. Why?
The main reason is that live streaming is even more effective. According to Tubular Insights, people spend 8 times more on live streams than on regular on-demand videos.
You may wonder, why is it so? From the first sight, it may seem that on-demand videos must be more popular, as people can see them whenever they have time. Live streams, on the other hand, are available only when they are being recorded, and some life issues can come in way.
However, live streams are really more engaging, because they are exclusive and they allow to talk with the viewers in real time via comments.
Here we’ll talk about the ways you can use live streaming for your business, and the best practices of connecting to your customers via broadcasting.
1. Host Webinars
Webinars are always popular. Share your knowledge with people and thus prove yourself an expert, and make your customers more loyal to what you do. Webinars can be either paid or free. The best practice is to host free ones, if your business hasn’t gained fame and reputation yet: this way you’ll be able to get more customers to watch you.
Paid webinars are a great option for companies that are already rather famous in their sphere, and customers already know something about them.
2. Host Q&A Sessions
Q&A sessions are the best way to add some personal touch to your business, to show that behind your logo and a website there are humans that are ready to help. Q&A sessions are great to reply to some concerns your clients might have, to educate them and to show how you work.
You can prepare to such session and gather all frequently asked questions. Another way to do it is to answer questions from comments or tweets with a hashtag in real time.
3. Stream Live Events
A conference or some other important events in your company are a great reason to take your smartphone and launch a live streaming app. Go ahead and show your customers how your company evolves and how your employees gain new experience.
Live events are a great reason to stream them, whether it’s a presentation of a new products somewhere at the conference or a meeting with celebrities. Make your viewers feel like they are present there, don’t forget to react to their comments and show the best moments of the event.
4. Host an Interview
Interviews with experts and influencers are the best way to get viewer attention, as they will enjoy seeing someone they already know. The main thing when you host an interview is to make it lively and interesting. You really need to work on those questions you’re going to ask, and switch between topics frequently enough to avoid boredom and repetitiveness.
5. Show what’s behind the curtains
Don’t let your customers see only what you would normally show. It is important that you keep your broadcasts informal. Show how your business works on the inside, let customers meet those people who work for them every day to deliver the best service.
You can also show some details of your product creation process. People may enjoy what they get, but what really makes you unique in their heads, is your story. Make your brand personal and alive, and people will appreciate it.
6. Share Important News
Today people will prefer to watch a branded video or enjoy a live stream from a company than read a text, so the best way to tell your customers about any changes or new products in your company is to host a live broadcast and then make it available for later.
These are six ways you can make your business more memorable for customers with the help of live streaming.
Final Thoughts
The greatest thing about using live video streaming app for business is that you don’t need a production team and a big marketing budget to broadcast - just grab your Android or iOS device and think about things you’re going to share. Live streaming doesn’t have to be official or perfect - the most important thing about it is your open attitude and a genuine wish to share something awesome.
You can use any platform or social media on your phone to share live streams, but if you already have your own mobile app, you can add live streaming functionality to it. A mobile development company like Mobindustry can help you with that.
If it corresponds to your business model, you can also create an additional source of income by providing paid webinars with useful information that will educate the viewers.
Find your own creative ways to benefit from live broadcasting: it is definitely worth a shot!
