Jul 25, 2012

Add Meta Descriptions To Individual Blog Posts on Blogger

As a part of the redesign of Bauer-Power, one of the things I am trying to do is boost my SEO since I pretty much got crushed by the Panda update last year. I mentioned last week that I went from getting roughly 200,000 page views per month to 40,000. That is really significant.

One of the things I noticed with the new Blogger layout is that you can now add individual meta descriptions for each blog post you write. That can be huge for SEO! Setting it up is simple too!

  • When you first login to Blogger, click on the drop down menu to the right of the blog you want to add this feature to and click Settings.
  • On the menu on the left, click on Search Preferences.
  • Under Meta Tags, click the Enabled radio button, and enter in a description for your blog. This will enable to option to do the same for individual posts, then save your changes.
  • Now in the post editor, you will see a new option in the menu on the right saying Search Description. You can now enter in descriptions for individual posts so they rank better in search engines!

Pretty cool right? One thing to keep in mind is this does not automatically add descriptions to old posts. You will have to manually go back into old posts to add descriptions to them. Other than that, it's pretty great right?

Know of any other useful SEO tips and features with the new Blogger layout? Let us know in the comments!

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